How it works
Noom built a behaviour-change app first and added prescribing later, which makes it the inverse of most of this list. The medication sits inside a coaching and psychology programme rather than the programme sitting around the medication.
What you get
- Compounded medication, depending on the programme
- Clinician review and prescribing
- The behavioural coaching programme Noom is known for
- Several separate programmes at different price points, including low-dose options
What to check before signing up
- Noom runs several different GLP-1 programmes at once and its own pages list different prices for them. Establish which programme you are being quoted for before comparing it to anything.
- Introductory pricing for a first four-week supply is common here and is materially lower than the ongoing rate.
- Some plans bill quarterly rather than monthly, which changes what a monthly figure means.
- Confirm whether the medication is compounded or brand, and at what dose, before setting the price against anything else on this page.
Best for
People who think the behavioural side is the part they have struggled with, and would rather have it built in than bolted on.
Our take
The most distinct model on this page. Whether the coaching justifies the premium over a bare prescription is a genuine question rather than a rhetorical one, and the answer depends on whether behaviour change is actually your bottleneck. The pricing is the least transparent here: several programmes, several prices, introductory rates and quarterly billing all running at the same time.